Every founder who takes the stage at TFL gets featured in the monthly dispatch of The Founders Loop. Their business, their story, what they shipped. Over time, this becomes the directory of every non-IT founder TFL has put in a room.
Each cohort puts ten founders on stage. Every one of them gets featured in the next monthly dispatch of The Founders Loop. The business, the story, what they shipped, what they're building next.
Over a year, that's 120 founders profiled. Over two, 240. Over time, the publication becomes a living archive of the non-IT founders building in Toronto.
It also becomes The Index. The only longitudinal record of AI adoption among non-IT SMB founders in Canada. Published annually. The data that turns the gap into a number we can move.
Profiles publish monthly, the week after each cohort.
Twelve percent of Canadian SMBs have meaningfully adopted AI. The Founders Loop is building the data infrastructure to move that number.
Every founder profiled in the monthly dispatch contributes to a longitudinal record. What tools they're using. What workflows they've shipped. What changed in their business. Aggregated, anonymized, published annually as The Index.
This is the data that turns “closing the gap” from a slogan into a measurable, year-over-year number. The first edition publishes Q4 2026.
The only way to be featured in the publication is to take the stage at a TFL cohort. Apply for the next one.
Apply for the Next Cohort